True to /FORM is an expression of genuine brand identity.
We believe that strategy should conform to the brand — not the way around. That creating meaningful work does not compromise integrity in favor of the algorithms.
con/FORM Marketing has become a creative laboratory to explore new ideas with exceptional people.
Our work is anchored in brand identity, personas, and all the data we can get our hands on to ensure sustainable work, realistic goals, and measurable results.
We collaborate with professionals and businesses who understand that culture is the key to future-proofing success — and seek a quality-over-quantity approach to achieve it.
How can you stand out if we all do the same thing?
Adrian is the instigator behind Conform Marketing.
Raised in a post-communist Romania, he dealt with a lot of paradoxes of ingrained convention and values of the ‘modern’ world. Such an anomalous habitat is ideal to whet a keen eye for bullshit. A true gift in our line of work.
His purpose on this earth is to push back on pedestrian strategy and hammer down marketing until it fits the unique mold that is the brand. Community over followers - loyalty over likes.
True to /FORM is the most current expression of his view of the world.
During his down time, Adrian photographs power lines around the world on film or prunes brandy plums at his countryside home.
con/FORM was born from this life-long practice — to observe brands and reflect back their true form so their message naturally ‘clicks’ with the right people.
Defy the norm. Define your brand.